In an era where digital transformation is paramount, the synergy between technology and marketing has never been more vital. Mitgo Ventures, the investment arm of the globally acclaimed MarTech conglomerate Mitgo Group, is at the forefront of this revolution. The firm recently announced a pivotal investment in Qoala, a Spanish innovator offering a next-generation cashback service through a browser extension that is reshaping how consumers interact with over 4,000 stores worldwide.
This strategic move marks one of Mitgo Ventures’ inaugural ventures under its ambitious global Publisher Investments program. With an impressive war chest of more than $20 million earmarked for deployment over the next two years, Mitgo Ventures is setting a new benchmark in the industry. A significant portion of this fund—no less than 20%—is designated for investments in US-based publishers, with numerous applications already flooding in from stateside projects eager to tap into this golden opportunity.
Qoala’s groundbreaking browser extension has captivated an audience exceeding 150,000 users across Latin America and Europe. By seamlessly integrating cashback services with a one-click checkout experience, Qoala stands out as a beacon of innovation in the e-commerce space. Its partnerships span illustrious brands including Adidas, HP, Nike, IKEA, Vans, Booking.com, ASOS, AliExpress among others – showcasing its widespread acceptance and appeal.
Rafael Rubio, co-founder and co-CEO of Qoala expressed his enthusiasm about this collaboration stating “We are thrilled to announce a strategic investment and partnership with Mitgo Ventures… Together we are poised to redefine the cashback landscape.” This partnership not only aligns Qoala with one of the market leaders but also sets it on an accelerated path towards expanding its user base beyond 1 million within the forthcoming year.
The team behind Qoala comprises e-commerce specialists and seasoned entrepreneurs whose expertise was instrumental in securing this investment. Their vision and passion resonated deeply with Mitgo Ventures who prides itself on backing teams that exhibit both dynamism and deep market understanding.
Max Volokhov, Managing Partner at Mitgo Ventures shared insights into their decision-making process saying “Our 10+ years of experience at the intersection of ecommerce and marketing allows us to offer dozens of ideas to accelerate their growth…” His statement underscores the depth of strategic support that Mitgo provides beyond mere financial investment – ranging from avoiding common startup pitfalls to leveraging extensive networks for exponential growth.
By partnering with Mitgo Ventures, Qoala will benefit from access to an expanded network of advertisers already affiliated with Mitgo Group across key markets such as USA, Europe, and LATAM. This relationship opens doors to more than 30 thousand brands and online stores providing unparalleled opportunities for collaboration and growth.
The commitment demonstrated by Mitgo through its Publisher Investments program signifies a watershed moment for fintech startups operating within smart shopping ecosystems among other sectors. Designed to address critical challenges such as financing gaps which impede scaling efforts; it offers promising publishers not just capital but also strategic partnerships aimed at fostering innovation.
With initial funding set at $20 million over two years—and potential increases based on application quality—the program represents a lucrative avenue for publishers specializing in performance-based revenue models or those aspiring to become tech partners for affiliate platforms.
As we witness these developments unfold; it’s clear that Mitgo Ventures isn’t merely investing financial resources but is genuinely committed to empowering publishers like Qoala. Through strategic support systems designed around collaborative growth models; they’re not just envisioning but actively constructing a future where technology seamlessly integrates into every facet of our digital lives enhancing user experiences while driving forward economic prosperity.
Published by: Martin De Juan
