Multi-cultural and ethnically diverse Founders build innovative products
People who have diverse, multi-cultural backgrounds have a more unique perspective. This allows them to develop innovative products that can be used by people from many different countries. It also helps them to be more creative and come up with new ideas and solutions.
The benefits of ethnic diversity can be seen in every sphere of society, including business and politics. It can help to foster a more inclusive society, reduce misunderstandings and encourage mutual understanding.
Building more inclusive and diverse companies is critical in today’s world. It can lead to breakthroughs, inclusivity and innovation. It can also be a great way to create stronger communities, increase business and improve the environment.
Ethnic diversity is a key part of the social fabric in America. It is the foundation of our national heritage and identity, and it is an important factor in our economic success.
As an ethnically diverse founder, Carina Ayden has repeatedly shown how promoting cultural exchange can spearhead innovative trends.
Hailing from the small Balkar ethnic group from northwest Caucasus, Carina identified her native region’s most popular consumer products: ayran and kefir and their wealth of health benefits.
In 2012, well ahead of the current gut health trend and any consumer awareness about probiotics, Carina assimilated centuries-old knowledge about different probiotic strains and the unique fermentation techniques she learned from her grandmother, Leila.
Carina was one of the first people in the U.S. to bring gut health into the forefront. With her award-winning product, Probiotic Carebar, Carina teamed up with an Ohio-based biotech company that developed a sturdy probiotic strain which made it possible for probiotics to survive the manufacturing processes. Carina helped spearhead biotech’s scientific team to launch their probiotic strain with a different carrier that would be USDA-compliant. This later allowed many brands to use this particular probiotic mix.
In 2016 the consumer awareness about probiotics and gut health started to grow. With more scientific research surfacing over the ensuing years, probiotics are now regarded as one of the fastest growing categories in the U.S.
The global market is expected to grow at a CAGR of 6.8% from 2019 through 2026 according to Reports and Data.
The appetite for fortified foods is particularly strong among millennials and adults aged 60 and older. Moreover, the number of people suffering from digestive health issues.
Carina has since unlocked the potential of yet another cultural phenomenon and founded Unimaginable Foods, a company which created a whole new range of products that focus of gut wellness and mood supporting properties. Carina’s innovations continue to prove that one culture’s norms can quite simply be another culture’s treasures.