Plus, the sleek, modern look of premium fittings enhances your storefront’s overall aesthetic while boosting your brand’s image. The result? A visually stunning display that beckons foot traffic and drives sales. Aren’t you tired of dull, lifeless displays in your shop? Dying to replace them with eye-catching renditions that turn heads? Just picture the impact of a detailed, realistic mannequin draped in your new arrivals or premium fittings setting off your latest collection. Your shop display doesn’t have to be mundane. It can be a gallery — a masterpiece for every customer that walks through the door.

Understanding Different Types of Mannequins

Realistic Mannequins

Abstract Mannequins

Contrast that with abstract mannequins, which sport simplified features. These dummies are generally reserved for more artistic, high-fashion retail environments. Since their minimalist design draws attention solely to the art, these mannequins are a flexible fit for the avant-garde. Slight, simplified features make abstract mannequins perfect for creating unique displays in high-fashion environments.

The emphasis remains on the artistic side of high fashion, drawing attention away from the model’s physical appearance.

Styling and Dressing Mannequins for Maximum Impact

Current Fashion Trends

Consider current fashion trends when styling your mannequins. This could be a popular color, pattern, style, etc., seen in magazines or social media. By keeping these current fashion trends in mind, you might be able to keep your clothing displays in line with the trends of what potential customers are out shopping for.

Try different poses to create a display that “pops.” A dynamic pose might better show your clothing and make the display stand out. The different poses will help to show your garments and give them an attractive look. A stance that looks a little more comfortable or stylish than a simple shift in weight from one foot to the other can transform your mannequin ensemble.

Strategies for Maximizing Revenue with Mannequin Displays

An Outfit for a Sale

When you use mannequins, show how items look as part of a complete outfit to inspire sales. This can encourage the customer to buy more than one item because it shows them how pieces work together. For example, if you’re selling a sweater, dress a mannequin in the sweater and pants so a shopper can see what it looks like as part of a complete outfit. You can use mannequins to show complete outfits from head to toe. When you bring multiple pieces into one display, you can suggest to the customer how they could mix and match various pieces from your inventory.

Fresh or Focused

Make your store appear fresh and your inventory more focused by rotating your store displays constantly, including your mannequins. If a customer comes into your store one week and sees the mannequins are wearing layers, and then the next week, they’ve swapped the layers for swimwear, the customer may think that you’re constantly getting new merchandise and might be encouraged to come back more frequently. Change mannequin outfits weekly or speed them up if necessary, updating your displays according to new arrivals to maintain strong customer interest.

Considerations and Tips for Sourcing Store Mannequins

It’s best to locate a shop fitting supplier with a vast range of quality mannequins and fittings on offer. Seek out suppliers renowned for the diversity of their mannequin sizes, styles, and materials.

If you don’t have much storage or if you change your window and in-store displays often then renting or leasing could be a great solution. This comes with the flexibility of changing your display without a long-term commitment. It’s perfect for seasonal displays or special promotions.

Renting or leasing mannequins can be a great solution if you don’t have much storage or if you update your window and in-store displays often. This means you can change your display without a long-term commitment. It’s great for seasonal displays or special promotions.

Sourcing quality mannequins is key so request samples from potential suppliers. Look and feel the quality by requesting samples from vendors. You’ll want to see the mannequins in person and visit showrooms if you can to examine the sturdiness, finish quality and overall look of the mannequins before you make any purchases.

Published By: Aize Perez