In today’s competitive luxury real estate and hospitality markets, a strong and strategic social media presence is key to success. Whether it’s a high-end villa, an exclusive resort, or a multi-million-dollar estate, effectively managing these properties’ social media accounts can lead to increased visibility, higher engagement, and ultimately, more business. Marilyne Nix has developed a unique approach to handling social media for luxury properties, helping owners and realtors showcase their estates to a wider audience. Her expertise in creating compelling content and engaging with audiences has helped many luxury properties strengthen their digital presence.
With extensive experience managing social media accounts for some of the most luxurious villas, resorts, and estates, Marilyne has supported owners and realtors in attracting high-end clientele while also facilitating sales and bookings. Here’s a closer look at how she approaches social media management and why her services are valuable for luxury property owners and realtors.
Crafting High-Quality Content for Luxury Properties
When managing social media for luxury properties, creating content that reflects the exclusivity and unique offerings of these estates is essential. For villas, resorts, and estates, content needs to do more than just showcase the property; it should convey the luxurious lifestyle that comes with staying or living in such a space. Marilyne’s content strategy is carefully designed to capture attention and engage potential clients.
Professional Photography and Videography
For luxury properties, visually striking content is a must. Marilyne works with professional photographers and videographers to produce high-quality images and videos that aim to showcase the essence of each estate. From aerial drone shots to immersive 360-degree virtual tours, these visuals are carefully selected to highlight the property’s most impressive features. The goal is to provide potential guests or buyers with an engaging and comprehensive view of the property, creating a strong sense of place.
Lifestyle Marketing
Luxury properties represent more than just a physical space—they are about the experiences and lifestyle that come with them. Marilyne’s content strategy emphasizes the exclusive offerings that set each property apart. Whether showcasing private chefs, bespoke services, or curated travel experiences, her content focuses on how these properties enhance the lives of their guests or residents. This approach helps attract an audience that is interested in more than just accommodation or real estate—it appeals to those seeking a particular way of living or vacationing.
Engaging with Followers
Successful social media accounts don’t just broadcast information—they encourage interaction. Marilyne ensures that her clients’ social media pages are not only visually appealing but also engaging. Responding to comments, answering questions, and initiating conversations are part of her approach to building a loyal and active online community. Creating engagement helps potential clients feel more connected to the brand and can influence their decision to inquire about a property or book a stay.
Growing the Audience and Expanding Reach
Building a loyal and engaged following is critical for any business, particularly in the luxury real estate and hospitality sectors. Marilyne takes a thoughtful, strategic approach to growing social media accounts, using a mix of organic content, paid advertising, and influencer partnerships to attract the right audience.
Targeted Advertising Campaigns
Marilyne uses paid social media campaigns to reach specific demographics that are more likely to be interested in high-end properties. By utilizing the targeting features on platforms like Instagram and Facebook, she aims to maximize the visibility of properties among individuals looking for vacation homes, second residences, or investment opportunities. These ads are designed to generate interest and encourage potential clients to learn more about the properties being showcased.
Influencer Collaborations
Influencer partnerships are an important part of Marilyne’s strategy to expand reach and enhance visibility. By working with influencers in the travel, luxury, and lifestyle sectors, she helps amplify the property’s message to a global audience. Influencers who experience the property firsthand—whether staying in a luxury villa or enjoying a resort’s amenities—can help generate buzz and draw attention to the unique features of each estate.
Consistent Content Strategy
Consistency is crucial in maintaining an active and engaged social media presence. Marilyne ensures that the properties she manages consistently post high-quality content, whether through daily posts, Instagram Stories, or regular updates on other platforms. A well-maintained posting schedule helps keep the property top of mind for followers and ensures that the account remains visible in social media feeds.
Helping Realtors and Owners Sell Luxury Properties
In addition to increasing brand awareness and driving bookings, Marilyne helps property owners and realtors sell multi-million-dollar estates by creating targeted social media strategies designed to generate interest from serious buyers. With her deep understanding of the luxury market, Marilyne tailors content that highlights the unique selling points of each property, helping to make them more appealing to potential buyers.
Showcasing Key Features and Amenities
For luxury properties, it’s important to highlight the features that set them apart from others. Whether it’s a state-of-the-art home theater, a breathtaking infinity pool, or a prime location with panoramic views, Marilyne’s content emphasizes the unique qualities of each estate. High-quality photos, virtual tours, and carefully crafted captions help potential buyers understand what makes each property special and encourage them to take the next step.
Promoting Private Viewings and Virtual Tours
While physical viewings may not always be feasible, especially for international buyers, Marilyne ensures that potential clients can still experience the property remotely. By organizing virtual tours or live-streaming open houses, she helps provide a comprehensive look at the property. These virtual experiences can be an effective way to showcase a home’s appeal and provide detailed insights that photos and videos alone might not convey.
Real-Time Updates
Marilyne also ensures that her clients’ social media accounts are updated with real-time information. Whether it’s a change in listing price, a scheduled open house, or the availability of a property, keeping followers informed with timely updates can help create a sense of urgency and prompt interested buyers to act.
Why Property Owners and Realtors Should Hire Marilyne Nix
Managing social media for luxury villas, resorts, and estates requires an understanding of both the luxury market and the nuances of social media platforms. Marilyne’s experience allows her to craft customized strategies that align with the unique brand of each property while also addressing the needs of the target audience. Property owners and realtors who want to build a strong online presence and attract high-end clientele can benefit from her expertise.
By working with Marilyne, luxury properties can establish a digital presence that reflects their brand, engages their audience, and helps drive sales and bookings. With her expertise in content creation, audience engagement, and social media marketing, she aims to bring real, tangible results for the properties she manages.
For more information, visit Marilyne Nix’s Instagram.
Published by: Holy Minoza
